Lake Superior College Ad Campaign Wins National Awards
The Lake Superior College Office of Public Information received two Paragon Awards at the 35th annual conference of the National Council for Marketing and Public Relations (NCMPR). LSC won a Silver Paragon, representing second place in the national competition, in the Television Advertisement/PSA, Single category and a Bronze Paragon, representing third place in Print Advertisement, Single category.
“We were very excited to learn that we had won two Paragons,” said Gary Kruchowski, LSC’s director of public information and government affairs. “A Paragon represents national recognition for our promotional efforts in direct competition with other two year colleges. It’s nice to be honored by colleagues and competitors.”
The awards were presented on March 17, 2009 at NCMPR’s national conference in Kansas City, MO. Kruchowski represented the college at the event.
The award-winning entries are part of the Lake Superior Connect e-Campus, “E-learning is Green Learning” campaign, which promotes online learning as a green alternative to traditional classes. The campaign was written, produced, designed and co-directed by freelance artist Dave Kirwan and television commercial was produced at Northland’s NewsCenter Creative Services.
2009 Silver Paragon Award – Television/PSA, Single
2009 Bronze Paragon Award – Print Advertisement, Single
