Lake Superior Connect Commercials are “Best in Show” at Addy Awards
The Lake Superior Connect TV commercials, produced to promote Lake Superior College’s e-Campus, won “Best in Show” honors at the American Advertising Federation – Duluth/Superior Addy Awards. The campaign was written, produced, designed and co-directed by freelance artist Dave Kirwan and co-directed by Bill Ward of Northland’s NewsCenter Creative Services. The series was also recognized with a gold Addy Award and Judge’s Row Award selection in the Local TV Campaign category. One of the commercials in the series, “Talkin’ e-Campus,” also received a gold Addy in the Local Television category.
“Lake Superior College is thrilled to be recognized by the Addy Awards,” said Gary Kruchowski, director of public information and government affairs at LSC. “Dave Kirwan deserves a lot of credit for his creative approach to promotion of online learning. The ads are memorable and unique and have contributed to enrollment gains for our e-Campus.”
The campaign previously won several regional awards from the National Council for Marketing and Public Relations and is a finalist for that organization’s national Paragon Awards, which will be announced in March.
A complete list of the 2008 AAF – Duluth/Superior Addys is available at www.lakesuperioradfed.org/awards_winners_2008.php. Winners of gold Addys advance to District competition, which includes work from Minnesota, Wisconsin, and North and South Dakota. Winners at that level go on to compete among the best advertising materials in the nation.
The commercials in the campaign can be viewed on YouTube at:
http://www.youtube.com/watch?v=bqVn2t_k540
www.youtube.com/watch?v=kOOdTUQTScE
www.youtube.com/watch?v=YoM4WLR2JHY
The AAF Duluth/Superior exists to provide and promote a better understanding of the functions of advertising and of its value; to apply the skills, creativity, and energy of the advertising industry whenever it is needed to help solve social problems; to advance the standards of advertising through a voluntary program of self-regulation; and to promote good fellowship and free exchange of ideas. Its membership is made up of individuals who are engaged in buying, selling or creating advertising, publicity, or public relations.