Lake Superior College News Releases

The Lake Superior Connect TV commercials, produced to promote Lake Superior College’s e-Campus, won “Best in Show” honors at the American Advertising Federation – Duluth/Superior Addy Awards.  The campaign was written, produced, designed and co-directed by freelance artist Dave Kirwan and co-directed by Bill Ward of Northland’s NewsCenter Creative Services.  The series was also recognized with a gold Addy Award and Judge’s Row Award selection in the Local TV Campaign category.  One of the commercials in the series, “Talkin’ e-Campus,” also received a gold Addy in the Local Television category.

“Lake Superior College is thrilled to be recognized by the Addy Awards,” said Gary Kruchowski, director of public information and government affairs at LSC.  “Dave Kirwan deserves a lot of credit for his creative approach to promotion of online learning.  The ads are memorable and unique and have contributed to enrollment gains for our e-Campus.”

The campaign previously won several regional awards from the National Council for Marketing and Public Relations and is a finalist for that organization’s national Paragon Awards, which will be announced in March.

A complete list of the 2008 AAF – Duluth/Superior Addys is available at www.lakesuperioradfed.org/awards_winners_2008.php.  Winners of gold Addys advance to District competition, which includes work from Minnesota, Wisconsin, and North and South Dakota. Winners at that level go on to compete among the best advertising materials in the nation.

The commercials in the campaign can be viewed on YouTube at:

http://www.youtube.com/watch?v=bqVn2t_k540

www.youtube.com/watch?v=kOOdTUQTScE

www.youtube.com/watch?v=YoM4WLR2JHY

The AAF Duluth/Superior exists to provide and promote a better understanding of the functions of advertising and of its value; to apply the skills, creativity, and energy of the advertising industry whenever it is needed to help solve social problems; to advance the standards of advertising through a voluntary program of self-regulation; and to promote good fellowship and free exchange of ideas.  Its membership is made up of individuals who are engaged in buying, selling or creating advertising, publicity, or public relations.

Lake Superior College of Duluth, Minnesota has announced the appointment of Dr. Mark Magnuson as vice president of academic affairs.  Magnuson will lead the college’s academic unit and supervise all instructional activities.

“I am thrilled to be joining such an excellent faculty, staff and college with the wonderful reputation of LSC,” Magnuson stated. “As LSC continues to move forward to serve the community’s educational and training needs, I am looking forward to working with the leadership team under Dr. Nelson and with everyone else at the college to foster student success.”

Prior to joining LSC, Magnuson served as division dean of liberal arts/general education at Ivy Tech Community College – Central Indiana in Indianapolis.  He also served as developmental education division dean and executive director of community campuses for Ivy Tech.  He has also held teaching assignments at the University of North Dakota and Kelsey Community College in Saskatoon, Saskatchewan.

“Dr. Magnuson has a passion for learning and a commitment to students,” Dr. Kathleen Nelson, LSC’s president explained. “He will bring energy, enthusiasm and creativity to his new assignment.”

Dr. Magnuson earned a Ph.D. in higher education leadership from the University of North Dakota. He also holds a master of education degree in K-12 educational administration, a bachelor of education degree in secondary education, a bachelor of arts degree in English and a bachelor of arts degree in history, all from the University of Saskatchewan.

Lake Superior College is a member of the Minnesota State Colleges and Universities system. With more than 4,500 students enrolled this spring semester, LSC is northeastern Minnesota’s largest two-year college. LSC provides a wide range of programs and services, including liberal arts and science courses for transfer, technical programs intended to provide occupational skills, continuing education, and customized training for business and industry. LSC is also a leader in Internet-delivered courses and programs in Minnesota.