In the Ugly Truth About Beauty I think the author makes very valid points.   I believe he is correct in saying that women care about how they look more than men do.  Reading this article made me think about a comic strip I saw a couple months ago.  In the comic strip there was a obese man and a skinny, attractice woman.  The man and woman were both looking into two different mirrors.  When the obese man looked into the mirror he saw a man that was in shape and handsome.  When the skinny, attractice woman looked into the mirror she saw an obese woman.  I believe the author is stating the exact same concept in this article. I do however believe that some men care about their appearance(probably a very small percent of the male population).  From the mens point of view I believe the author was correct.  From the womens point of view I don’t know.  I am sure women do care about their appearance more than men but I don’t think that there is anything wrong with that.  The author states that men don’t notice 97% of the beauty efforts made by women.  The author probably is correct in saying that men don’t notice them, but why should women stop doing them just because men dont notice them.  If they feel they look better with their nails done than I feel they should get their nails done.  The more they can do to make themselves feel better about themselves the better, but I feel they should have a high self-esteem.  All in all I believe the other wrote a great article and made some valid points from the men side.  I can also see where he would have trouble understanding how women feel about their appearance and that is where his weakness in this essay is.